Multinational electronics company LG renewed its sponsorship with the Sports Journalists Association of Kenya for the football players awards. The new deal is worth 6 million shillings, up from 3.5 million shillings. The sponsorship will go towards the Player of the Month and Player of the Year awards, which are decided by sports journalists. The winners of the monthly award in the Premier League will receive a 49-inch TV and a trophy. The deal will also include the winning players being involved in Corporate Social Responsibility activities three times a year.