Generally, when you mention insurance to most Kenyans, especially low-income earners, their first thoughts are it’s expensive, unnecessary or a luxury. Adelaide Odhiambo, CEO and Founder of micro insurance company Bluewave, found a way of tapping into the mass market and offer affordable and practical insurance products for as low as 300 shillings a month. Tonight on Her Say Adelaide shares her passion behind getting more Kenyans to rest assured about their health, education and future.
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